Keeping Up With The Times
We are in the technology age where almost all information is at your fingertips on a daily basis. Instant gratification seems to be the trend and in order to survive on the technological side of business, you need to keep up! So, The Mid-York Press, Inc. did exactly that by implementing a Custom Services department.
In addition to the Xerox iGen150, Mid-York brought in specialists to focus directly on graphic and web design to create an online presence that exceeds todays standards. These specialists are working with a Xerox technology called XMPie. Within XMPie, Mid-York is now able to digitally build custom cartons and boxes to be uploaded to the web for customers to interact with and customize to fit their needs.
XMPie technology allows The Mid-York Press, Inc. to broaden their horizons and tap into a new market of the printing industry. Not only are customers able to customize boxes for special events, wedding favors, etc… They will also be able to use a very unique information uploading option called variable data. Basically, variable data consists of a spreadsheet with specific information placed in specific spreadsheet cells. When uploading a spreadsheet, the information automatically populates the proper empty spaces within the design. One space may be for someone’s first and last name, and another for their phone number, and so on. The user can either upload or create a new spreadsheet directly on the storefront. This makes the process very easy and convenient for the end user and provides a user friendly experience.
After final approval of a users custom design and acceptance of terms and conditions, all of the information input by the user will be run through a work flow which includes cropping, imposition (also known as step and repeat, which creates multiple up on one page), and the output of a PDF to the Xerox iGen150 digital press.
As the world evolves, you can never be certain what the future holds. One thing you can be certain of is that The Mid-York Press, Inc. will keep up, and will always strive to achieve and exceed expectations. Thriving on the cutting edge is what we do here at The Mid-York Press, Inc.