Moving forward in an ever-changing world
As the year goes on, many changes take place. One might say that change is the only constant in the business and technology world. It’s essential to keep your business in the public eye, to show off your advancements and growth. Pursuing new technology can be an intimidating task, but necessary to keep up with the ever changing world, and also to keep your customers and audience interested and engaged. Not only is The Mid-York Press, Inc. doing that, they are also ushering in the future of the packaging industry.
Utilizing technology from Xerox called XMPie, The Mid-York Press, Inc. now has the ability to offer customizable packaging. These products allow customers the ability to add a personal touch to a package, whether it be a gift or a wedding favor. Photos can be added to the products as well as stylized type, to maximize the impact on the recipient of your package. Another unique feature of XMPie technology is having the ability to use variable data. You can upload or create a new spreadsheet with multiple name, phone number, address (etc…) entries, allowing you to save time by only customizing once and applying all the information needed to print multiple packages with different information on each. Printing these packages digitally allows MYP to offer many different order size options, from small to large. The Mid-York Press, Inc.’s storefront can be found and easily used online with any computer, smart phone or device. This creates a whole new category of work for The Mid-York Press, Inc., and brings an exciting future to the table.
Recently The Mid-York Press, Inc. traveled to Las Vegas for the annual Cosmoprof North America Show. New to the Cosmoprof scene, no one was sure what to expect. There were many booths just like MYP’s, and so many that were VERY intricate. They soon realized that they were playing in the deep end of the cosmetics pool. This presented a large stage to show off what The Mid-York Press, Inc. is all about and what they offer. Many people from different companies, large and small, stopped by the booth and got a first hand look at the advantages of working with MYP. Not only do they offer short run packaging at very competitive pricing with no minimum, they also have this customizing technology that is a real game changer. Upon return to rural NY the team found themselves answering many calls and emails about business generated at the Vegas show!
The future looks bright at The Mid-York Press Inc. After adding XMPie technology to the already successful business model, MYP is taking the packaging industry by storm. MYP may not be a giant company, they may not have the glamorous appeal that other companies have, but as far as packaging is concerned… They are the elite, the pushers of the envelope, the innovators and creators!
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